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blu eCigs was founded in 2009 by noted entrepreneur and Australia
native Jason Healy. Since then, blu has consistently led the charge to
introduce e-cigarettes as a new class of smoking alternative to the U.S.
market, and has done so in a pragmatic way—always keeping the customer
experience as the central focus. Today the company holds a significant
portion of retail market share and can be found in retail locations in
addition to online.

blu eCigs® electronic cigarettes offer the experience of traditional
cigarettes—without the tobacco smoke, ash or smell. Because they mimic
the physical act of smoking, blu™ electronic cigarettes offer the first
realistic alternative to combustible tobacco cigarettes, creating a
vapor “puff” that evaporates within seconds. Our lifestyle-driven design
and innovative technology enhance the experience for e-cigarette
consumers, and have been featured at high-profile awards shows,
motorsports events, major music festivals and more. We are the e-cig of
choice for many A-list actors, musicians and other celebrities around
the world. blu eCigs products come in convenient disposables or
rechargeable kits for regular use, with or without nicotine, and in a
variety of flavors.